Asst Mgr, Digital Exp & Analytics

Job Responsibilities

• As the subject matter expert in web experience, take initiative to continuously improve UI/UX bybuilding customer-centric web pages with reference to findings in analytics, heatmaps andcustomer feedback from NPS surveys
• Evaluate, advise and improve upon web content requests raised by various functions, championingstakeholder management with a strong collaborative spirit
• Capture organic search demand to the website by assisting with SEO activities, including but notlimited to keyword research, competitive analysis as well as development and execution of contentstrategy
• Implement and continuously enhance web analytics, tag management and data visualizationcapabilities, to visualize and report business KPI, and derive insights to capture sales opportunitiesand improve UI/UX
• Perform personalization and A/B testing on webpages to maximize results with help of automation
• Collaborate with in-house IT and manage external vendors to deliver campaign websites on aproject basis
   

Job Requirements

• Bachelor’s degree in Marketing, Business Management, Information System Management,Computer Science, or related majors
• Minimum 5 years of experience in webmastering, content authoring, digital marketing, projectmanagement or other relevant disciplines
• Strong stakeholder management is paramount
• Solid experience in web analytics, tag management and data visualization. Ability to derive insightsbased on a contextual understanding of web data
• Sound understanding of customer journey and UI/UX design best practice, paired with a burningdesire to continuously deliver better experience for our customers
• Strong analytical skills, able to break down and resolve complex business problems
• Insurance or financial institution background is preferred
• Highly proficient in enterprise CMS platforms such as Sitecore or Adobe Experience Manager
• Knowledge in HTML and CSS is highly preferred, JavaScript is optional but an advantage
• Proficient in Google Analytics, Google Search Console, Google Tag Manager and Data Studio
• Experience in SEO tools e.g. Ahrefs, Semrush or Moz is an absolute advantage.
• Experience in A/B testing tool Adobe Target and web behavioural analytics tool Hotjar is highlypreferred

You are the heart & soul of Zurich! 
 

At Zurich, we like to think outside the box and challenge the status quo. We take an optimistic approach by focusing on the positives and constantly asking What can go right? 

We highly value the experience and know-how of our employees and offer a wide range of opportunities across business areas to encourage you to apply for new opportunities within Zurich when you are ready for your next career step. 

Let’s continue to grow together!

• Location(s):  HK - Hong Kong 
• Remote working:
• Schedule: Full Time