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Senior Officer, Life Direct Channel


Job Accountabilities

  • Support the direct marketing activities to achieve business goals for Zurich Life HK
  • Develop campaign, provide ideas or tactics, manage and execute the campaigns to drive product awareness and sales for new product launch, broker engagement, promote digital initiatives and build relationship throughout the customer life cycle to uplift lifetime value
  • Administer all phases of direct marketing campaign and recommend improvement strategies, and analyze all internal and external data to define new opportunities 
  • Implement standard procedures for campaign management life cycle to ensure accuracy and effectiveness of campaign execution, materials development and obtain formal sign-off from authorities as necessary
  • Be the key representative to participate in user requirement workshop to review and ensure all requirement definitions, processes and rules are correct for implementing the end-to-end journey for Direct Marketing Campaign, conduct and sign-off UAT
  • Work with analytic team and operations to define target selection criteria, perform data quality check before launch, report campaign results, including web analysis and evaluation of KPIs


Job Qualifications

  • University graduate with minimum 3 years of relevant experience in developing, executing and optimizing sales or database marketing campaigns with budget and planning responsibilities, preferably in insurance industry
  • Experience in design thinking or passionate to create good customer journey
  • A good communicator with strong project management skills
  • Strong knowledge of digital marketing technique and technology
  • Ability to think strategically about complex issues, leading to thoughtful recommendations, action plans and campaigns that drive high ROI
  • Excellent analytical skills to drive meaningful actions from various data sources and data sets 
  • Working knowledge of Mainland social media is an advantage (e.g. WeChat, QQ, etc.)



Are you interested in working for a company that values its people and put's its customers and employees at the heart of everything we do? Are you looking for growth opportunities beyond simply a career? Then Zurich could be just the place for you!


Our people are the heart & soul of Zurich. Together we are committed to delivering on our purpose - Let’s Create a Brighter Future Together! 


Our ambition is to become one of the most responsible and impactful businesses in the world. To get there we hire and develop the best talent available. With Zurich, you can expect to work on challenges that will help you grow and to collaborate with a diverse and inclusive global team. 


People are Zurich’s most important asset. Their varied skills, perspectives and experiences drive innovation. And they reflect the breadth and diversity of our customers, suppliers, communities and investors around the world. We are committed to attracting and retaining talented individuals from a variety of backgrounds and experiences. Zurich does not discriminate based on race, ethnicity, religion, national origin, sex, gender expression, gender identity, genetic information, age, disability, protected veteran status, marital status, sexual orientation, pregnancy or other characteristics protected by applicable law. 


  • Location(s):  HK - Hong Kong 

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