Senior Officer, Marketing and Communications

Job responsibilities

• Manage the development and implementation of digital marketing strategies to enhance brand awareness, customer engagement, and lead generation.
• Manage digital marketing channels and content, such as social media, digital marketing, to ensure consistent messaging to meet business and branding objectives.
• Act as the project manager for marketing campaigns or CSR initiatives, coordinating cross-functional teams and monitoring project progress to ensure successful execution.
• Collaborate with internal teams and external agencies to create compelling marketing collateral, including digital content, product and promotional materials, and communication material for internal and external communication.
• Analyze data and metrics to evaluate campaign performance, identify trends, and optimize strategies for maximum impact and ROI.
• Stay abreast of industry trends, best practices, and emerging technologies in digital marketing to recommend innovative strategies and tactics.

Job requirements

• Degree holder with minimum 3 years of experience in Marketing, Corporate Communications or digital agency
• Proven experience in digital marketing, social media management and content creation.
• Strong project management skills, communication and writing skills.
• Proficiency in digital marketing tools and analytics platforms to track and measure campaign performance.
• Knowledge and experience in the insurance, financial services or agency experience is an advantage.
• Familiarity in the Chinese digital and social media landscape is preferred.
• MS Office savvy and Chinese word processing.
• Basic graphic/video editing with Photoshop, InDesign, etc.

Why Zurich

At Zurich, we like to think outside the box and challenge the status quo. We take an optimistic approach by focusing on the positives and constantly asking What can go right? 

We are an equal opportunity employer who knows that each employee is unique - that’s what makes our team so great! 
Join us as we constantly explore new ways to protect our customers and the planet.
 

• Location(s):  HK - Hong Kong