Marketing Consultant

The Opportunity

Are you looking for a caring, collaborative, values-driven workplace with inspiring teammates and leaders? Do you have the ambition and desire to be the best and thrive at the most impactful global insurance provider in the world? Look no further than Zurich, Canada.  
If you have experience in Digital Marketing and are looking for a new challenge, we would love to hear from you.  

Zurich Resilience Solutions is currently looking for a Marketing Consultant to develop, promote, and plan strategic and tactical objectives to deliver market-leading campaigns that generate profitable business.

Reporting to the AVP Business Development, ZRS Canada, you will ensure communications requirements are clearly defined based on an informed detailed understanding of propositions, target market segments and distribution channels.

This is a unique opportunity to build your knowledge and experience for the future in a supportive environment where your voice matters. 

What you will do

• Support propositional development, promotion and strategic and tactical objectives to deliver market leading campaigns that generate profitable business. 
• Ensuring effective marketplace delivery, customer focus and propositional integrity. 
• Ensure communications requirements are clearly defined based on an informed detailed understanding of propositions, target market segments and distribution channels. 
• Continuous improvement in the quality and effectiveness of marketing communication and maintenance of an up to date understanding of best practice. 
• Ensure all relevant trade and distributor media and opportunities are fully understood and exploited. 
• Ensure on time, on budget delivery of campaigns and other communications initiatives, to maintain or grow profitable market share for relevant proposition set. 
• Determine budgets for communication projects, ensuring any necessary external agencies and services are selected and managed effectively.
• Work collaboratively with all parts of the Marketing team and wider business areas to research, develop, enhance and communicate the customer and/or broker value propositions for assigned segments. Work collaboratively with all parts of the Marketing team and wider      business areas to research, develop and implement compelling ‘take to market’ strategies and effective, integrated campaigns and initiatives. 
• Provide business insight and strategic input to the production of communications, sales campaigns and marketing promotions. 
• Lead the marketing planning process for specified Segments, working closely with the Head of Segment to define marketing objectives and new marketing strategies that support the delivery of the business objectives. 
• Ensure governance and compliance processes are adhered to correctly. 
• Support wider Zurich initiatives as the voice of the customer – as required. 
• Involvement in a whole range of significant operational and divisional issues over timescales ranging from short to medium term, involved in long term strategic plans. 
• Responsible for new issues, which have to be resolved by taking account of internal and external factors, the impact of which is often unclear. Set policies from which processes / procedures are developed by others.

Job Qualifications

What you bring to the table: 

Required:

• Bachelors Degree and 5 or more years of experience in the Marketing area.

AND

• 5 or more years experience developing marketing strategies and executing on marketing campaigns.

Preferred:

• Strong emphasis on digital marketing.
• French language skills are an asset for Ontario candidates and a requirement for candidates in Quebec 
• Strong Microsoft Office skills.
• Ability to lead strategic marketing projects and marketing initiatives
• Strong analytical skills
• Strong verbal and written skills
• Knowledge of commercial property/casualty market and insurance projects
• in-depth knowledge of business metrics and the application to business strategy

Verbal and written proficiency in the English language is required in order to facilitate communication with internal and external key stakeholders located outside of Quebec.

Compensation for roles at Zurich varies depending on a wide array of factors including but not limited to the specific office location, role, skill set, and level of experience. The salary range provided is a nationwide market range and has not been adjusted for the applicable geographic differential associated with the location where the position may be filled. As required by local law, Zurich provides in good faith a reasonable range of compensation for roles. Compensation may exceed the range listed based on the evaluation of skillset and experience.  The starting salary range for this position is $80,000-$100,000.

Our Culture

At Zurich, we are proud of our culture. We are passionate about Diversity, Inclusion, Equity and Belonging (DEIB). We want you to bring your whole self to work, and we want our employees to be reflective of the communities in which we live and work. Our DIEB initiatives are creating an environment where everyone feels welcome. 

We have a collaborative culture where diversity of thought is valued. We value your input and strive to give our employees the tools they need to make an impact.  

We care about our employees’ well-being and offer a comprehensive health/benefits plan with varying levels of coverage to suit your specific needs and a competitive total compensation package. 

We understand how important it is to rest, recharge and do the things you love. At Zurich, all employees receive a minimum of four weeks of vacation per year to do just that. 

We also understand that employees require time off for personal reasons. Maybe you have an appointment during a workday, a cultural or religious holiday you would like to observe, or you need time off to focus on your mental health. Zurich employees receive four personal days per year to be used at their discretion.  

We are committed to continuous improvement, and offer access to a comprehensive range of training and development opportunities.  

We care about our communities. Our communities are where our customers, people, and shareholders live and work. While we can be proud of the contribution to society Zurich makes through our core business of insurance, we must also give back to our communities through our talent, time and resources. 

We have won numerous awards for our workplace culture. We are proud to be one of Greater Toronto’s Top Employers and to have received Insurance Business Canada’s 5-Star Diversity, Equity and Inclusion Award.    

Make a difference. Be challenged. Be inspired. Be supported. Love what you do. Work for us.  

About Us 

Zurich Canada is part of the Zurich Insurance Group, a multi-line insurer with approximately 55,000 employees worldwide serving customers in global and local markets. Zurich Canada has been a leading insurance provider serving mid-sized and large companies, including multinational corporations, in the Canadian commercial market for 100 years. With over 500 employees in offices across the country, Zurich offers the global strength of a top insurance provider combined with in-depth knowledge of industries and local markets. Zurich Canada aspires to be risk management professionals’ first choice as their premier partner to help meet the risk challenges of today and tomorrow. Read more at www.zurichcanada.com.